Essential Opportunities for the Digital Marketing Tools
Do you know the new and smart tools that can help you develop your campaigns and thus your brand across many different channels? After reading this article, you can talk about Zapier, a smart tool that can easily and uncomplicatedly integrate different parts of your marketing flow digital marketing agency, AdEspresso, which is an automated tool that can quickly and very intuitively create and analyze campaigns across Facebook, Instagram and Google AdWords, Hotjar, which is a tool that focuses more on the user journey of the visitors, as well as SEMrush, which is a great tool for collecting data, building strategies and driving traffic to your website. Here are the options that you have for the digital marketing tools now.
The Change Taking Place
The digital development has changed the picture of marketing radically over the last decades, and every year we still see new trends and buzzwords: Marketing automation, social media management, analytics, testing digital marketing agencies, content marketing and influencers were not talked about much just five years ago . When you as a marketing professional have to keep up, it is a good idea to keep up with the digital development – because there are always new smart tools that can help you develop your brand and product across many different channels. Communication and Language’s professional department gives you an offer on a number of tools that can make your work much easier.
Marketing Automation: Zapier
Zapier is a smart tool that can easily and uncomplicatedly integrate different parts of your marketing flow. The program connects your different platforms (everything from Mailchimp and Facebook to Excel and Github) and allows you to create ‘zaps’, where an action on one platform creates a similar action on another. Want to post the same update across media, or just on several different Facebook pages at once? Want to post your new Youtube videos to Facebook right away? Or do you want to automatically share your new WordPress articles via email or social media? Zapier has all that functionality, and much more. It is almost only the imagination that sets the limits.
Social media: AdEspresso
Are you also having a bit of a hard time keeping track of your AdWords, or do you need analytics tools or resources to optimize them? Hootsuites AdEspresso is an automated tool that can quickly and very intuitively create and analyze campaigns across Facebook, Instagram and Google AdWords. For example, you can easily test different images, headings, texts and the like, to find what works best – quickly and intuitively. And at the same time, the platform provides access to a lot of help and resources if you need sparring or inspiration.
Analytics: Hotjar
When talking ‘analytics’, many will of course make use of Google’s analytics solution, which is both easy and has a lot of the most important functionality. But there are also other tools that can sometimes cover needs that you did not even think you had. Hotjar is, for example, a tool that focuses more on the user journey of the visitors: Through heatmaps, visitor recordings and form analyzes, you can follow exactly how visitors interact with your pages, where they fall from, and which paths around your website work. as the most intuitive. And at the same time it has some smart feedback solutions that can give me direct access to your visitors’ own thoughts.
Content Marketing: SEMrush
You may already know this, but it’s also because it works: SEMrush is a great tool for collecting data, building strategies, and driving traffic to your website. Through useful tools for backlinks, keyword research and competitor analysis, SEMrush can give you completely new understandings of how your website positions itself in relation to your competitors – and why.